I've run tours in Japan myself for the past year and a half — a private full-day car tour through Tokyo, listed and operated through GetYourGuide. I've seen the industry from the other side: which operators cut corners, which ones oversell, which ones are exactly as good as they say.

Being on that side of it changed how I look at every other listing out there. You start noticing things guests never see — who's actually prepared, who's winging it, who's just good at writing a description. That's really where the idea for Roam Trips came from. I wanted to take what I'd learned and use it to actually filter the market, not just add one more tour to it.